Healthcare Art – the need of the hour

In any healthcare environment, art is often the most considerable and visible element of a space. Just pay close attention to the wall color of your dentist’s office or the wall painting on a nearby hospital. You will come to know that it is done not just for the sake of décor but there is a motive behind using that particular color. For example, if the hospital’s logo is of olive green color, you will notice the all prominent areas are painted using the same color.

Today, big healthcare organizations pay close attention to this aspect of marketing by hiring specialized art consulting firms that take into account each and every aspect of the healthcare art while devising the most appropriate strategy for the brand. There is a lot of Atlanta art companies involved in this domain and it won’t be a big challenge to find the best option forward.

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For the most fascinating results, it is very much important to choose a reputed art consulting firm which can understand the soul of the brand and decide what kind of art pieces should be considered to ensure a perfect alignment with the rest of the décor element in any healthcare setting.

From choosing the right informative wallpapers for patients to abundant lighting to the uniform code, each and every aspect of a hospital’s marketing strategy is considered in this section. While an arts program may include both visual and performance art, of the 2,000 hospitals responding that they had art programs in place, 73% of those reported permanent exhibits of healthcare art in the hospital; 32% reported having revolving exhibits, generally art by local or regional artist.


Corporate Art – A substantial business for artists

If you visit the corporate office a leading multinational firm, you will notice that the walls there are decorated with beautiful art works such as painting, chandeliers, and other decorative elements. This is known as corporate art. In earlier time, their focus was majorly on aesthetical aspect of the brand but now it has shifted to functional aspect of the same and there is lot of potential for aspiring artists.

In most of the cases, corporate art collections are employed as a medium to standardize the image that is projected by the company. It is not unusual for businesses to invest in buying pieces from local artists rather than seeking out art works from the likes of Da Vinci and Dali! This is because it allows the business to place themselves in the role of patron of the arts and gives them an opportunity to increase their social responsibility ratings.


For artists who wish to make it big with their exquisite skills, the best possible way is to feature their work on large art exhibitions that give a tremendous growth opportunity to them. One can also consult with local Georgia art consultants & PR firms as they are the first contacts of the businesses around.

Always remember that the primary goal for the business is to venture a certain image. It is a good idea to look at businesses with a local base and see what their company values and ethos are. If you can find one which you think is illustrated by your art then that is possibly a good place to start with.